The Superbowl

After watching the Superbowl and the advertisements that everyone has come to expect, I have noticed how much advertising has changed over the years with the ever-growing popularity of the super bowl.  Compared to advertising every other normal day of the year, super bowl advertising is in a entire league of its own.  It has transformed into a competition for entertainment.  Each commercial is not really an advertisement, its a story.  Every company is trying to win the hearts of viewers, but I believe that it has taken away from the product itself. Its not about the product now, but about which story will provide the most entertainment.  I enjoy them myself they are very entertaining, but I think they have been getting way more over the top searching for that "shock" value people will remember, just for the sake of becoming the best ad.