Sunday, May 6, 2012
Street Advertisement
Ive been noticing lately that there are companies that are starting to pay for advertising on public and private buildings. This street advertising is something that really stands out because when you notice a huge advertisement painted on someone's house in very bright colors its difficult to not pay attention to it. Its possible to sell your private home as ad space now by allowing a company to paint their ad's on it for a limited time. I think this is a very good concept because it gives home owners an incentive with a cheaper mortgage or paying them upfront. Its interesting because although it may not be so appealing to the neighbors, anyone who passes by the house will have to notice the advertising on it. We also are seeing this a lot with buildings in cities. Owners are allowing advertising on their store fronts and buildings and receiving money for their ad space. This is just reason to show how advertising is completely consuming our culture and becoming much more enthralled into our lives.
Subscribe to:
Post Comments (Atom)
I have not seen this type of advertising yet however I agree with you that it is a great idea. If you can get your companies name anywhere even if it is on a side of a building that is still better than not advertising at all.
ReplyDeleteStreet advertising is growing in popularity, especially in cities and places with high population density. The great thing about street advertising is that so many people are exposed to it. They don't even really have a choice. It's not like a TV or radio ad where you can just change the channel or turn it off if you do not want to hear or see it. Street advertisements are much more permanent and harder to avoid. It is that very reason that makes street advertising so successful. I expect to see more and more companies utilizing street advertising.
ReplyDelete