Advertisings Influence

Advertising is helping to mold our society.  The way that it is accomplishing this is that it is reaffirming the beliefs that our society sets on itself.  It does such a great job at reaffirming this and advertising is so involved in our lives that it also has the ability to mold society into whatever it desires.  Advertising like other media has such a strong impact on our lives that I believe good advertising can be a driving force behind important issues in today's world.  Advertising is about getting the word out, and it works well in some circumstances, but I believe that many of the same tactics of this business could be taken and used to better society as a whole.  Unfortunately this is a long forgotten thing in the minds of the owners of these media outlets and advertisement agency's.  In a world that revolves around money, its not about what is best for society it is about whats best for the pockets of owners.  Why change something when they profit so much off how it works?  In their eyes there is no bigger picture and that is a loss for our society, when right now is the time we need to correct the direction our society is heading in.

Social Media Advertising

Everyone sees the ad's on the side bar of Facebook and other social media websites, and if you take a good look most of the time they are about topics you may be interested in.  The reason behind this is because everywhere you go and everything you do is tracked by the websites you use.  This information is then sold to advertisers who tailor the messages on these social media websites so that they are more appealing and interesting.  This market segmentation of advertising i think is a very very strong development on the end of the advertisement industry.  But on the same time the internet is a open source not really monitored by anyone.  And i think that this sort of tracking and breach of privacy is a very unethical one.  I think that advertising should not be shoved in your face and invading your life.  Good advertising doesn't have be shoved in your face, it should catch your eye and intrigue you.

Direct Mail?

Honestly before last weekend I was completely against direct mail advertisement.  I went home over break and my family wanted to take me out to dinner.  They had heard about a new restaurant through direct mail advertising and coupons that had been sent to them.  I was skeptical but honestly the food was great, the atmosphere was a little misleading it turned out to be a small Chinese restaurant with mostly take out, but the food there was of a much higher quality then Ive had at other similar establishments.  I'm still skeptical because direct mail advertising is misleading and the tactics used i believe play mostly on emotional flaws that we have as humans.  A lot of advertisements try to appeal to our emotions without really giving us any information and I don't think I would have every visited that restaurant knowing how i feel about direct mail.  But I think it is appealing to an older generation who is more used to hard copy information.

Pop Ups

I really wonder if pop up advertisement & other online advertisement actually works.  I personally don't find anything that interesting where i would click on a sidebar ad.  So i really wonder how this system that is in place continues to sustain itself.  I guess people have too much faith in what that advertisement is going to bring them too, but in reality i don't think that these advertisements are even worth the effort.  They are bothersome and annoying and that's a turn off to people, that would then lead to a turn off in your product.  Advertising is supposed to catch your eye and deliver you the message, not annoy you to death.  Online ad's are everywhere and they are what run many websites and small online companies.  The system is working for the website owners, but i struggle to understand how it helps people who pay for these ads.