Direct Mail?

Honestly before last weekend I was completely against direct mail advertisement.  I went home over break and my family wanted to take me out to dinner.  They had heard about a new restaurant through direct mail advertising and coupons that had been sent to them.  I was skeptical but honestly the food was great, the atmosphere was a little misleading it turned out to be a small Chinese restaurant with mostly take out, but the food there was of a much higher quality then Ive had at other similar establishments.  I'm still skeptical because direct mail advertising is misleading and the tactics used i believe play mostly on emotional flaws that we have as humans.  A lot of advertisements try to appeal to our emotions without really giving us any information and I don't think I would have every visited that restaurant knowing how i feel about direct mail.  But I think it is appealing to an older generation who is more used to hard copy information.