Is this still a viable medium for advertisers to be using to reach the masses?
Honestly I believe that newspaper advertising is not worth the effort and money. If you are advertising to a specific market that you know reads that paper I believe its viable, but for the most part newspapers are becoming less and less viable as a medium. People get there news from the TV and internet a lot more now then ever and buying a newspaper is becoming unnecessary in mainstream America. With news much more accessible other sources and places I feel like newspapers are only for those who have bonded a readership with the writers of their favorite papers and Its not really mainstream anymore. I think newspapers are turning downhill with less readership but more avid and dedicated readers. So unless you have a target market for these papers i don't think you can advertise to a mass audience its more of a segmented readership.
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