I was stumbling around the internet today and I found this video by mcdonalds which I think is a really innovating new type of billboard ad that should be implemented everywhere.
http://www.youtube.com/watch?v=cAKPaDcq0_E&feature=player_embedded
This would allow both day and nighttime advertising anywhere. Twice the time exposure for a billboard I think that's a really awesome Idea they used and although I don't think mcdonalds needs to keep advertising haha that's a creative new way. I think more companies should work to do this even if they are not open late, it still provides more opportunity for exposure
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